When you say Hugo boss you practically say mens fashion wear. His name is well-known as a manufacturer of quality menswear since 1923.
Boss first perfume was launched in 1993 and continues to be a leader in the global fragrance marketplace.
An important prize is given every year to an artist, whatever country/ medium is he/she in. The prize wears the name of Hugo Boss and is sponsored by this company and administered by the Guggenheim Museum. This contest prize means $50,000 and a tetrahedral trophy and is one of the most prestigious in the art world. The prize started to be awarded in the year 1996.